Sunday, 21 March 2010

How does your media product represent particular social groups?





These two images show the image that I used on my front cover and an image of acoustic singer Amy Macdonald who I feel is most similar to 'Willow' in terms of style of music style and age.
Amy's direct mode of address provides a strong bond between the her and the viewer, and I felt this was important to demonstrate in my magazine as I want to broadcast a feeling of friendliness and warmth to the reader. The camera is positioned at eye level and similarly to the picture of Amy Macdonald, the medium shot fills the page and emphasises the close connection between 'Willow' and the viewer. 
Dissimilarly to the picture of Amy Macdonald, I did not want to include a background as I wanted 'Willow' to be the main focus of the shot; her smiling expression again fullfills the representations of Acoustic as being positive and friendly and the floral dress adds femininity and adds to the connotations of purity and nature when thinking of the Acoustic genre.
The lighting used in my shot is warm and as a part of post production I increased the yellows and reds in the image to add warmth which I feel really links the whole composition together, and I have used this warm lighting and colour scheme throughout my magazine.
Overall this image represents the niche audience of Acoustic/Folk to be friendly and have warm personable qualities.

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